We notice the little things. The details that when seen can’t be ignored. We argue about them. We work day and night to make sure they’re great. We do this so that when you’re on the slopes with your gear in your hand, you’ve got a leg up on the rest of the world.
We believe that, when you put on your jacket, grab that board or throw your bag over your shoulder, you deserve to have something that reflects who you are. You’re a rebel basking in the freedom of the mountains. You’re an athlete conquering fear over new heights. You’re an explorer creating new tricks on wilder and wilder obstacles. We are too. And that’s why we’re here.
We make gear to reflect who we are and the life we live. We travel to slopes on all corners of the globe to experience the rush, serenity and community that the lifestyle has to offer. These moments manifest into the things we create.